We’re very excited to bring you the Couture Trends for 2012 from Wella! We can’t wait to bring some fabulous Prêt-à-Porter interpretations to YOU!
ALCHEMY = RENEW!
GRACE – THE MODERN MUSE
Grace is the leading lady, poised and perpetually glamorous without even trying. The main inspiration for Grace is nature, although there is nothing natural about this look. Celebrity Stylist Andy LeCompte foresees this look’s effortless elegance will translate into an exceptionally premium finish with shine and fluid texture to the hair. He says, “Grace’s luxurious look is the perfect statement for the red carpet. We’ll see celebrities with more pristine, polished styles and glamorous, bouncy blowouts.” The voluminous look Eugene Souleiman created for DKNY at the Spring ’12 runway show perfectly illustrates the simple, flowing style Grace embodies. The colour palette is soft and light, with a warm glow to emphasize healthy, shiny hair.
BLAZE – THE FEMME FATALE This trend focuses on stealing the spotlight and overt sensuality. High gloss hair gets even more dramatic with Blaze’s statement styles and Latin flair. Passionate colors like black, grey and fuchsia will come to life in dark, shiny tones so strong they command attention. Graphic styles and daring shapes heighten the drama for this look. When adapting Blaze trend into a hair look, Eugene Souleiman reveals, “I wanted the style to feel like a ‘30s felt cloche hat or be reminiscent of a burlesque dancer from the ‘20s. The whole trend is about the girl feeling like an entertainer.” This concept is conveyed with sharper and sculpted styles, much like the look Eugene created on the runway for the Antonio Marras Spring ‘12 show.
CELESTE – THE FREE SPIRIT
Celeste is an ethereal, otherworldly persona of pure perfection that cannot be pinned down, which lends to the futuristic trend she represents. Style and color harmoniously illustrate a clear style and translucent and jewel-toned palette. Shine is very important as it creates the glistening, futuristic sense of Celeste. The style appears simplistic and sleeked to perfection. Colorist Aura Friedman drew upon this trend when creating rose gold and peach-hued hair pieces for Peter Som’s Spring ‘12 show. “This look is universally flattering and very wearable for the everyday girl,” says Aura. “Women on the streets are sporting a few subtle tones in their hair for a modern, sophisticated take as the pastel trend has evolved.”
ROXY – THE SCENE STEALER
Roxy is the natural center of attention as the life of every party and is reminiscent of the ‘70s club culture. For hair, this is manifested into a bold and attention grabbing style that does not shy away from size, shape, and texture. Eugene styled deconstructed buns at Missoni’s Spring ‘12 show, alluding to this raw, textured look. Color also plays an integral role with a cool red palette, deep enough to make a statement but with an edge of sophistication. Josh Wood says, “There is a real shift to a cool red tone, rather than warm in this trend. There are also bursts of violet coming through to give depth.”
THE ALCHEMY TEAM IS LOOKING FOR MODELS TO COMPETE IN THIS YEAR’S WELLA TREND VISION COMPETITION. WANT TO BE THE NEXT FACE OF ALCHEMY? STOP BY THE SALON OR EMAIL A PICTURE OF YOURSELF TO INFO@ALCHEMYHAIRDESIGN.COM! WISH US LUCK! Have a look at one of our entries from last year below!
This year Chek TV is compiling a list of the most loved businesses in Victoria for a new website called CityHub. If you click on the graphic above or scan the barcode with your smartphone, it will take you to the CityHUB website where you can vote. Unlike past surveys, there is no minimum amount of votes to make your ballot count. Pick one–Pick 20–it’s up to you! You can also vote once or vote once/day. Again, the choice is yours. So please, log on to CityHUB, vote for Alchemy in the “Pamper Yourself” section, and show your love!
We couldn’t be more excited to announce the launch of The Straight Line from Bumble and bumble including the in salon Concen Straight treatment!
The Straight Line helps reform round and reluctant textures into smooth, straight shapes. The Concen-straight Pro Smoothing Treatment, is an in-salon service that provides lasting smoothness for your hair. The Straight Shampoo, Conditioner and Blow Dry help you customize straight looks at home as well as prolong and maintain the results of the Pro Treatment.
This new treatment is amazing, all the products are gentle on the hair as they are formeldehyde, cystine and lye free. Your hair will come out more manageable, with less frizz & a much easier blow dry!
