Bumble and bumble Treatment Line
Bumble and bumble Treatment Line
Spins Straw into Gold
VICTORIA, BC, July 26, 2009– Environmental pollutants, UV rays, chlorine, salt water—ouch! Summer can be torture on your hair. Add the effects of chemical treatments and heat styling and by the time August rolls around, your tresses may be begging for mercy.
Not to worry. Alchemy Hair Design and Spa has just launched the exclusive Bumble and bumble Treatment Line (www.bumbleandbumble.com)—four exceptional therapeutic regimen s to soothe and restore your crowning glory.
Here’s why they work. Unlike most drugstore shampoos and conditioners, which are never tested by hairdressers, Bumble and bumble was made for and by hairdressers atEsteé Lauder Laboratories, the same company that makes the world’s best skin care line, Crème de la Mer. And while inferior products simply mask a problem, Bb Treatments take a holistic approach to the hair and scalp, repairing damage right at the source with a light touch that never weighs down even ultra-fine hair.
Bb treatments are divided into two categories: Hair (Damage Therapy and Hydration Therapy) and Scalp (Density Therapy and Scalp Balancing Therapy).
Damage Therapy: I’m sorry I hurt you. This treatment is designed for the “chemically dependent.” Chemical processing removes some of the hair’s protective components, leaving it prone to breakage and making it look frayed, fluffy and dull. Damage Therapy actually penetrates to the cortex of the hair and repairs the harm. Over time and with continued use, the rehydrated hair becomes smoother, shinier and the natural “bounce” is restored. Even the colour becomes more vibrant.
Hydration Therapy: I forgot to ask if you were thirsty. Many people with coarse, naturally curly or mature depigmented hair find their locks feel dry and tend to look frizzy or fuzzy. This is because naturally curly hair and mature hair tends to lose moisture. Bb Hydration Therapy replenishes key lipids and nutrients, leaving the hair hydrated, smoother and shinier—yet never weighed down.
Density Therapy: Don’t go! I love you! Thinning hair can be caused by an over-production of testosterone, too much sebum on the scalp, or health issues. Bb DensityTherapy helps to balance the scalp, stimulate blood flow and deliver oxygen and nutrients to the hair’s follicle. It also tightens skin pockets around the follicle, helping “lock” hair in. Client loyalty to this treatment is astounding!
Scalp Rebalancing Therapy: You seem irritated. And no wonder! Flaking—never a good look—can happen when your scalp is itchy or tender. Bb Scalp balancing Therapy uses plant extracts such as chamomile and aloe to help stabilize natural oils. And while it’s soothing your irritated skin, it also controls the over-production of skin cells that cause dandruff. With continued use, Balancing Therapy will give you the confidence you need to wear that black top again!
All Bb treatments are complementary with hair service at Alchemy Hair Design and Spa: Just ask for yours when making an appointment. But don’t stop there. A version of the treatment line is also available for purchase, in gender-neutral and discrete packaging, so you can keep up the good work at home.
After all, you wouldn’t wash your new red silk top in cheap laundry detergent, would you?
For more information contact:
Christopher Castle
Master Stylist and Owner
Alchemy Hair Design and Spa
250.360.2133