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  • Christopher says:
    September 24, 2009 at 1:13 pm

    Thickening Serum Abundantly Successful (Really!)

    VICTORIA, BC, September 25, 2009 — Love it or hate it, big hair is back—but for women with finer hair texture, getting that sexy fullness can be a huge source of frustration. Still, there’s no need to resort to add-ins or extensions. Just follow these tips from Alchemy Hair Design and Spa to get those tresses bouncing, behaving and big, big, big!

    Be Choosy! If you have fine hair, be sure the products you select are designed for it, such as Bumble and bumble’s entire system devoted to making your hair fuller and thicker. More on that in a moment.

    Blow it out! Fullness comes from lifting roots, so direct your styling product there. Try blow-drying your hair upside down, first concentrating on the roots to get them to stand up, then drying the ends. Velcro rollers or hot rollers are great, but when using them, wrap the hair so the roller sits on the “base” to ensure the root area is standing up.

    Just Teasing! Most people think of 1960s Beehive hairdos when they think of back-combing, but a little teasing is très today, too. The key is to push the back-combing firmly against the scalp to help support the roots and keep them standing up.

    Pump it up with Thickening Serum! The good news: B&b has just added Thickening Serum to its arsenal of thickening products. “It’s our first-ever nightly treatment,” says a B&b rep. “Thickening Serum combats meager manes by plumping the size of individual strands over time for hair that’s really, truly fuller.”

    Made with algae, white birch and Hoelen mushroom extracts, Thickening Serum swells the hair shaft and builds mass up to 8 per cent when used before bed over 12 weeks. Combine this with B&b’s Thickening Shampoo, Conditioner and Thickening Hair Spray and you’re guaranteed to get the big hair you crave.

    Alchemy clients love Bumble and bumble products because they’re tested in salons over and over before they hit the market. If B&b makes a thickening promise, they’ll keep it. (Really! )

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